How a search engine optimization company can help you chimney repair company?

As a chimney repair company, you are probably highly familiar with the challenges involved in attracting new business. When someone needs a chimney repair company, he usually runs a quick Google search and then calls the first company or two on the list. To bring in as many new customers as possible, you need to make your way to the top of the results page. 

We will walk you through our proven step by step process to move your company to that critical top spot. Before we get started, though, let’s take a look at why local SEO is so important for chimney repair company. 

Reasons Chimney Repair Company Should  Invest in Local SEO

Google Is the New Yellow Pages:

Until recently, chimney  repair company could simply take out a Yellow Pages ad and wait for the phone to ring. Today, however, a surprising 97% of people search for local businesses online, and Google is by far the dominator.

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Free Traffic:

Although it is evolving, advertising is still one of the largest expenditures for most small businesses. Boosting your Google rankings will give you an ongoing stream of free traffic that you can convert into paying customers.

Zippy Results:

For national and international companies, it takes roughly 6 to 12 months to see much movement in their Google rankings. As a chimney  repair company, though, you have a tremendous advantage. Your competition is only other chimney repair company nearby, not those on the other side of the world. And many of your competitors are not using local SEO. This means that you could catapult to the first page of Google local rankings in as little as 30 days!

Step 1: Select Your Keywords

The first step in your local SEO campaign is simply to create a list of keywords that reflect your services. For example, you might try “chimney  repair company”, “chimney cleaning”, “chimney repair”, and “fireplace cleaning”. When your list is fairly complete, sign up for a free Google AdWords account.

There is no need to develop a full ad campaign, but an AdWords account provides access to Google’s free Keyword Planner tool. This helpful tool lets you input your selected keywords to see how much traffic they generate. It will also suggest additional related keywords that you may not have on your list.

With this information in hand, you are ready to determine your final list of keywords. All keywords can be loosely categorized into 2 types:

Buying Intent: Prospects searching for buying intent keywords are imminently ready for your services. For example, a search for “chimney  repair company” likely indicates that the prospect has done his homework and is ready to have his chimney cleaned.
Focus primarily on buying intent keywords, which will produce the speediest results. Feature them on your homepage, and create your service pages around them.

Research Intent: Research intent keywords signal that a prospect is just shopping around. He might want his chimney cleaned at some point, but not right now. For example, someone searching for “how do I clean my chimney” is just starting to consider her options.
Make these keywords a lower priority, as they take a long time to drive conversions. Don’t take them off your list altogether, though, as they are highly useful in blog posts and FAQs. These posts introduce you to prospects who might come to you when they are ready for your services.

Step 2: Optimize Your Keywords

With your final keyword list in hand, you are ready to optimize for them in 2 spots—your Google My Business page and your website. Here’s what to focus on:

Google My Business

Think of your Google My Business page as a shortened website that appears in Google’s “Map” section. It briefly describes your services to new prospects, and it increases your overall online presence. It can drive a quick rankings boost, since it is much easier to rank highly with a Google My Business page than with a website.

For the best results, make sure these elements are accurate and complete:

Verification: First, claim your page and go through the Google verification process. You are ready to move on when you see a checkmark and the word “Verified” next to your business name.

NAP: Your business name, address, and phone number (NAP) should be completely accurate and fully consistent across the internet. Let Google know that your business is local by listing a local phone number instead of an 800 number.

Categories: Google requirements state that categories must focus on services instead of results. In addition to chimney  repair company, list any additional services you provide. Try to list 3 to 5 categories.

  • Description: The description is simply a brief description of your company that ends with a call to action. It should be 100 to 200 words long, and formatted similarly to: {Name of Company} offers professional {chimney and fireplace cleaning, or similar} in {Your City}. {Provide some information about your background and/or why customers love you.} Call {Phone Number} today for 10% off your first service!
  • Hours: Make sure your office hours are up to date, and are consistent throughout all of your internet listings. If you provide cleaning services on a different schedule than your office hours, note that fact in a separate paragraph.
  • Images: Images can dramatically boost customer engagement, and show prospects that you do a great job. Add a few photos of your team at work (with permission, of course!). Your images must have a sharp focus, be sized between 10KB and 5MB, and have a minimum resolution of 720px x 720px. We also recommend replacing the generic Google My Business background image with a branded image.

Website Optimization

Start by optimizing your “core” pages, which are your homepage and service pages, for your buying intent keywords. Later, you can optimize your “content” pages, or FAQs and blog posts, for your research intent keywords. Here is what to focus on:

  • Homepage: The single most important element on your homepage is the title tag, which plays a similar role to a book’s chapter titles. Keep it between 50 and 65 characters long, and format it similarly to: Chimney  repair company in {Your City} | {Name of Your Business}.
    The next element is the meta description, a 100 to 150-character listing of your core services that ends with a call to action. Try to approximate this format: {Name of Company} offers quality {chimney and fireplace cleaning, or similar} in {Your City}. Call {Phone Number} today for 10% off your first service!
    The H1, or visible headline, must include your primary category, and should be both concise and descriptive. This format works well: {Chimney  repair company } in {City, State}.
    The last major element is your 500 to 1000-word page copy, which must be clear, descriptive, and well edited. Give some background information, briefly explain your core services, and close with a strong call to action. Incorporate your primary keyword in a natural way.
  • Service Pages: Create a keyword-optimized page for each main service, optimizing it just as you did for the homepage.

Common Causes of Chimney Leaks

Of course, a fireplace and chimney add warmth and monetary value to a home. However, with all the cozy benefits that fireplaces and chimneys bring, they require a lot of care and maintenance. Additionally, both your fireplace and chimney can experience problems over time. Luckily, there are experienced chimney repair services available to help when these problems occur.

Our chimney sweep company provides homeowners with professional chimney flashing and chimney inspection services in the surrounding areas. With years of experience providing chimney repair services, one of the most devastating problems that happen to a homeowner’s chimney is a water leak. Masonry chimneys are made up of various materials, all of which are affected by water.

In this blog, we are going to look at a few of the most common causes of chimney leaks.

A Faulty Chimney Cap

It is installed at the top of the flue and features a small, metal mesh that helps prevent animals and debris from getting inside, but it also helps water run off and away from the flue opening, as well as deflects wind. Of course, without a chimney cap, water would easily get inside and create a moisture problem. However, a faulty chimney cap will also allow water inside. When these caps become damaged, whether due to wear and tear, harsh winds, or animal tampering, it can allow water to flow directly into the chimney flue. Once water is inside your system, it is likely that chimney water damage will occur.


Damaged Chimney Flashing

Chimney flashing is made up of multiple thin sheets of metal, which are meant to form a waterproof seal between the roof and chimney. Flashing is used to protect the vulnerable area where the chimney intersects with the roof. While it is meant to protect water from damaging a chimney system, it is susceptible to leaking for several reasons. First of all, flashing is difficult to install, and without proper installation, it can cause problems over time. Secondly, flashing can eventually begin to rust and develop leaks. Because most chimney leaks are caused by damaged flashing, it is important that your receive regular chimney inspections.

A Worn Out Chimney Crown

A chimney crown, or mortar crown, is the cement surface at the top of the chimney. They are typically designed to meet certain specifications. Quality crowns will slant at least four inches away from the flu and have an overhang of at least two inches. Poor construction or installation of these crowns will cause them to sustain damage quicker than a crown that is well made. Even a well-made crown can crack under the pressure of sun exposure and temperature fluctuations. When cracks develop in the crown, water gets between the flue lining and the chimney, which can cause damage to the chimney system and the structure of a home.

Severe Weather

We get our fair share of severe weather conditions. Unfortunately, this is one of the causes of chimney leaks. Even if your cap, crown, and flashing are in good shape, severe weather conditions can cause some issues. When the masonry takes on mass amounts of water over time, it will likely form leaks at one point or another. A helpful way to protect your chimney against severe weather conditions is to add a waterproofing solution to the exterior of the chimney.

Why You Should Leave Chimney Care to Professionals

If you’re considering performing a chimney inspection or repair yourself, we urge you to reconsider. While some inspections and repairs are doable (like checking to see if the chimney damper is open), we recommend that you hire a professional for most issues. After all, your chimney is full of dangerous soot and creosote, and if you have to do any work on the roof of your home, the height alone can prove hazardous. Fortunately if you live here in Frederick or the surrounding area, you can count on your neighbors here for expert inspections, repairs, and cleanings. Again, we urge you to use a professional company for all of the following reasons:

Safety First

As we just mentioned, safety is our first concern when it comes to working on your chimney. We know how to properly handle chimney care, from cleaning out hazardous soot and creosote, to navigating your roof for chimney repairs. We have years of experience and the training necessary to perform chimney services. In addition, we have the proper tools to safely inspect, repair, and clean chimneys. Plus, our team is licensed and insured to work on chimneys, which means that if an accident should happen while we’re on the job, you won’t have to deal with the consequences. So, don’t turn your chimney care into a DIY job. Trust the pros here.

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The Right Tools

You can rest assured that we have the right tools and the proper know-how to complete your chimney care project properly — without damaging your home or your chimney. From cleaning to tuckpointing, we use the right tools of the trade to ensure that your project is completed thoroughly and efficiently. For instance, when we clean a chimney, we use brushes, vacuums, and cleaning solutions that are specifically designed for chimney cleaning, so that your chimney will be wholly clean within about an hour of us arriving on site. Instead of buying all the right tools yourself, you can simply pick up the phone for dependable chimney care.

Expertise Through Experience

Experience goes a long way regardless of the profession, and chimney care is no exception. Our professional chimney care specialists have years of experience in the business — proudly serving frederick and surrounding counties since 2005 — so you can trust that we know what we’re doing. Your chimney will be in tip top shape after the crew has done their job.

Mistakes Can Be Costly

When it comes to chimney care, a mistake could be hazardous and expensive. For example, if you’ve decided to clean the flue of your chimney yourself, and you’ve left behind a big swath of creosote, your chimney is liable to catch fire whenever it is in use. Chimney fires are still rather common, and in fact, cause over a 100 million dollars worth of damage to homes in the United States alone. Homes may burn down entirely if a chimney fire should occur, and there are about 25,000 reported incidences of chimney fires every year. ” So, instead of cleaning your chimney yourself, you might get better peace of mind if you hire a professional crew for chimney care.

Voiding Your Roof’s Warranty

If you’re doing work on the exterior of your chimney, and you have to access your roof, you should be wary that you may void the warranty of your roof, simply by working on your chimney. Many roofing installers and roofing material manufacturers offer warranties to cover their workmanship and products these days. However, some of these warranties may be voided if work is performed atop the roof — especially if it is performed by someone who isn’t a professional. For instance, if you’re working on the flashing of your roof, and you damage the shingles of your roof along the way, then you may void your roof warranty. If you’re concerned that you may void your roof’s warranty, then it’s best not to take a chance — you could end up saving yourself thousands in the long run.

Signs Your Chimney Is Failing

That said, chimney components can fail, and they require proper maintenance to ensure that your chimney remains safe and free from leaks. That’s why it’s crucial to have regular inspections and maintenance performed on your roof, and it’s why we recommend that homeowners understand some of the signs that their chimney isn’t up to snuff. If you’re concerned about your chimney, don’t start a fire just yet. Be sure to have a licensed chimney expert inspect your chimney and its components, and be especially wary of any and all of the following signs of a damaged chimney:


If your chimney is leaking into your home (either through the flue or along the sides of your chimney), then you have an issue that requires immediate attention. Leaks can occur for all sorts of reasons, so it’s best to have a professional take a look to assess the situation. What’s worse is that the source of a leak can be difficult to locate for the untrained eye, because leaks can move across surfaces, so you really may not know the origin. For example, if you have a leak caused by poor flashing around the base of your chimney, that leak may enter your attic, move across the rafters, and make its way into a wall that doesn’t appear to be close to the chimney. When you notice a leak, just give us a call for an inspection — we’ll find the problem and fix it before any more damage can occur.


Your chimney can be blocked by a variety of obstructions. You could have birds that have built a nest in your chimney. You could have a rodent that is stuck in your flue. Your flue could be caked with soot and creosote buildup. Your damper may be stuck shut. Or you may have snow and ice covering the hole for your chimney. Regardless of the blockage, these scenarios can prove rather hazardous, and you should never light a fire in your fireplace if you suspect that the chimney is blocked. And unfortunately, you may only notice that your chimney is blocked if the smoke isn’t escaping your home through the chimney. If you’d like to test whether or not your chimney is blocked before you light a fire, you may be able to hear air flow through the chimney (listen for a small amount of wind) — just make sure the damper is open. You can also inspect your chimney visually to check if the damper is open (use a flashlight to inspect your damper), and you may be able to see light through the entirety of your chimney during the daytime if it is unobstructed. Just be wary that if you’re inspecting your chimney and fireplace yourself that you’re liable to get some soot on you! If you do notice a blockage in your chimney flue, count on us for an inspection and cleaning.

Damaged or Missing Bricks

If the exterior of your chimney has bricks missing or damaged, then it is overdue for repairs. Chimneys are certainly built to last, yet their exposure to the elements means that they won’t last forever. Bricks will eventually deteriorate and fail, and the mortar holding your chimney’s bricks together will also lose its integrity. Your chimney is liable to be damaged from falling branches, high winds, hail, other precipitation, and changing temperatures, so it’s a good idea to inspect and maintain the brickwork of your chimney regularly. We recommend an inspection at least once per year.

Poor Mortar

As we mentioned, your mortar endures all of the elements that the bricks of your chimney endure. And, over time, the mortar will slowly chip away. Fortunately, brick chimneys can be repaired with tuckpointing, a technique where the mortar is replenished to reestablish the structural support it was intended to provide. Mortar may also be applied to the surfaces of your bricks to restore their protective functionality. We use colored mortars that match your current brick and mortar colors to perform any necessary tuckpointing.